What is AI and Why You Need to Care About It

Posted by Juliette Kopecky on Feb 15, 2018 3:53:35 PM

There's a lot of misconceptions out there about AI and what it's capable of doing. It isn't magic, but it can produce amazing results for your business.

In short, AI makes systems capable of adapting and improving processes and situational responses over time. You've likely already had AI improve your everyday life with things like personalized movie suggestions based on your past viewing habits or when your phone's map app seems to know when you're about to drive home. When things just seem smart or personalized just for you, that's usually because of AI working behind the scenes. Now it's time to apply that same intelligence to your business.

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