Knowledge base software is designed to capture, organize, and publish any information that you (or your company) uses on a regular basis. Given that we live in an age where we all produce ever more information, and that information is ever more critical to our (and our businesses') success, knowledge base software is rapidly becoming indispensable.
The most important thing to understand about search engines is that there is a difference between being precise and being accurate, which is to say there's a difference between being correct and being helpful. If your knowledge base can't make that distinction, it will have limited usefulness to your organization.
For almost a decade now, the "buyer's journey" has been the lens through which B2B marketers view their customer. The general concept is that the typical B2B buyer does a significant amount of research before engaging with a seller, and the framework makes it easier to map content of various types to the stage of buyer research. But artificial intelligence has thrown a wrench into the buyer's journey.
Talla's own Chief Data Scientist, Byron Galbraith, made an appearance on the A.I. in Industry podcast to discuss why your knowledge base needs artificial intelligence. For those of you who read faster than you listen, here's a quick rundown of the topic.