We interviewed Brendan Kohler on AI at Work, Co-founder and CTO at Sentenai and Co-founder at Hyperplane Venture Capital, an AI-focused venture capital fund. He had some great advice for business leaders on the laws of business and AI, here’s your cheat sheet.
We live in the age of the customer; quality of product alone no longer determines success. Customers have endless options. Now more than ever, it’s the customer experience that is the ultimate differentiator with the power to make or break a business.
Time is money, and there is perhaps no more expensive time than that spent on customer support. And if you're not using artificial intelligence to help with customer support, you're spending far more than you should supporting your customers.
No happy customer contacts your support team. The customer calls support when something is wrong, and the longer it takes to fix -- and the more frustrating the support experience -- the more customer good will you exhaust. This is before you calculate the actual cost of paying support staff to deal with those unhappy customers.
No matter your industry or role, you’ve heard a lot about the promise of AI
You’ve probably also seen vendors that have added an AI message on top of their existing solutions — vendors have been hyping its capabilities for years, and it is difficult to parse truth from, well, BS. Sales is no exception, legacy applications have been given a quick AI makeover.
Bad software is a waste of money, but the worst software hurts revenue -- and a bad knowledge base solution can be the worst software of all because it costs you money in ways you can't easily see. And, frankly, most knowledge base solutions on the market today turn out to be secret cost centers.
Artificial intelligence can change that.
Accurate and complete sales documentation is critical to closing deals, but capturing all the data that sales teams need is a complex, time-consuming job that is too-often neglected. Artificial intelligence is ready to step in to ensure that a sales representative never has to jeopardize a sale by saying, "I don't know."
Companies have a love-hate relationship with chatbots. They can be a great resource to sales and support teams - when they have been trained properly and provided with the right information. But, quite often, they come up short of expectations. But all is not lost! When the correct planning and training is put in place, which includes combining the chatbot concept with a formidable knowledge base and highly tuned automations, automated technologies can be extremely valuable to an organization.
Savvy Customer Success teams can spot customer churn before it happens, provided they have access to all the systems where the early signs of customer dissatisfaction may hide. Modern A.I. tools can scale up this hard-won skill so even the most novice Customer Success teams can prevent churn and keep clients happy.
Sales is about building relationships, identifying customer needs, and closing deals where everyone's a winner -- so why is there so much paperwork involved? Managing sales often gets in the way of making sales, which is where artificial intelligence can help salespeople shine. By automating some of the grunt work common to sales, A.I. can help sales representatives focus on selling.
Below are six common sales tasks that A.I. can improve, so sales reps can do less administration and more actual selling.