The Problem with Information Today: A Better Reader Doesn't Make a Better Book
Customer facing teams (that is, sales, customer success, and customer support) are on the front line of every company. Their main tool for success is information. Today's methods of delivering information to them are less than ideal. They can search a knowledge base, and perhaps find what they’re looking for, but these tools put the burden on the user to sort through a pile of search results to find the information they need. For a person where speed to the correct information is important, this can be frustrating at best.