How A.I. Can Actually Accelerate Sales (Hint: It's Not with Chatbots)

Posted by Alyssa Verzino on Aug 16, 2018 4:53:10 PM

Chatbots are being sold as the artificial intelligence cure-all for every business problem under the sun -- except sales. No one seriously believes that A.I. can replace actual humans when it comes to closing the most complex (and profitable) sales deals.

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Topics: AI, sales enablement, Sales, Digital Workers

Mapping The AI Buyer's Journey

Posted by Rob May on Mar 8, 2018 8:12:13 AM

For almost a decade now, the "buyer's journey" has been the lens through which B2B marketers view their customer. The general concept is that the typical B2B buyer does a significant amount of research before engaging with a seller, and the framework makes it easier to map content of various types to the stage of buyer research. But artificial intelligence has thrown a wrench into the buyer's journey.

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Topics: Marketing, knowledge management, Digital Workers