Mapping The AI Buyer's Journey

Posted by Rob May on Mar 8, 2018 8:12:13 AM

For almost a decade now, the "buyer's journey" has been the lens through which B2B marketers view their customer. The general concept is that the typical B2B buyer does a significant amount of research before engaging with a seller, and the framework makes it easier to map content of various types to the stage of buyer research. But artificial intelligence has thrown a wrench into the buyer's journey.

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Topics: Marketing, knowledge management, Digital Workers