Your sales, customer success, and support teams are at the front line of your business. They interact with prospects and customers on a daily basis, and those interactions can determine whether a customer purchases (and keeps purchasing) your product or service. Their main tool for driving revenue and decreasing churn is information. And how quickly they can access accurate information has a direct impact on your bottom line. Unfortunately, often times a company’s existing knowledge base is making their teams job harder.
Chatbots are being sold as the artificial intelligence cure-all for every business problem under the sun -- except sales. No one seriously believes that A.I. can replace actual humans when it comes to closing the most complex (and profitable) sales deals.
For almost a decade now, the "buyer's journey" has been the lens through which B2B marketers view their customer. The general concept is that the typical B2B buyer does a significant amount of research before engaging with a seller, and the framework makes it easier to map content of various types to the stage of buyer research. But artificial intelligence has thrown a wrench into the buyer's journey.