For almost a decade now, the "buyer's journey" has been the lens through which B2B marketers view their customer. The general concept is that the typical B2B buyer does a significant amount of research before engaging with a seller, and the framework makes it easier to map content of various types to the stage of buyer research. But artificial intelligence has thrown a wrench into the buyer's journey.
We recently launched an ebook called "Bullshit, Hype, and a Little Bit of Magic: How To Make Sense of It All When Buying A.I. Products." Today I want to take a quick tour of Talla to understand where we stack up against our own analysis.
In the last three decades, technology has transformed the way businesses communicate and collaborate, streamlining the processes to get crucial information from one team to another. But technology isn’t staying stagnant. The evolution of information sharing has progressed from email to chat, and is continuing to elevate internal business teams to the next level: artificially intelligent information-sharing platforms.
You may have heard that artificial intelligence (AI) is disrupting the technological landscape nowadays, but what does that really mean? AI enhances the way your business creates internal content. When every section of your knowledge base is annotated (in other words, labeled or tagged) AI can pinpoint relevant information for every person in your organization, in addition to suggesting content that should be created and maintaining fresh, updated knowledge.
Sales enablement is the term of art for all the data and content available to your sales team to help them close deals - and your knowledge base is holding them back. But, with the addition of some modern artificial intelligence tools, your knowledge base could help, rather than hinder, your sales enablement program.
You may have heard that artificial intelligence (AI) is transforming the way teams are working nowadays. Human Resources in particular should leverage AI to support their knowledge base to improve the way your team supports the entire organization. AI provides employees with contextually relevant and up to date information around the clock and the benefits business experience today will increase in the future.
Your customer success team is only as good as the knowledge base they rely on, and most internal knowledge management systems range from barely adequate to laughably awful. Fortunately, artificial intelligence tools have advanced to make knowledge bases - and customer success teams - better than ever before.
Artificial intelligence is a powerful tool that businesses of any size need to adopt. A knowledge base powered by AI transforms the way company information is created, managed, and delivered. This enables teams to collaborate with fewer blockers and allows teams to focus on strategic planning without worrying about the inability to access critical knowledge to perform their duties.
Marketing benefits from countless technological tools that help automate email campaigns or analyze site visits and traffic, among other things. You spend a lot of time strategizing about what you’re communicating externally, so communicating to other teams within your business typically falls to the wayside. Luckily, new technology that enhances the way you build and disseminate marketing-related knowledge exists to help both your team and the departments you interact with everyday.
Knowledge management solutions have failed to live up their potential as major enterprise resources for decades, but artificial intelligence can finally make your average, everyday knowledge base into the killer app that every company desperately needs.