Chatbots are being sold as the artificial intelligence cure-all for every business problem under the sun -- except sales. No one seriously believes that A.I. can replace actual humans when it comes to closing the most complex (and profitable) sales deals.
Artificial intelligence is making headlines by helping companies like Google, Facebook, and Tesla sell better products, but A.I. can also help any company -- including yours -- sell products better. And it starts by empowering your sales enablement team.
Sales enablement is the term of art for all the data and content available to your sales team to help them close deals - and your knowledge base is holding them back. But, with the addition of some modern artificial intelligence tools, your knowledge base could help, rather than hinder, your sales enablement program.