Talla Company Blog

Join Rob May, the CEO and Co-founder of Talla, and Brooke Torres, founding team member and Director of Marketing at Talla, for a weekly look into AI trends and the future of AI in the enterprise. We will be joined by exciting guests in the space including: CEO's of AI companies, VC's, data scientists, and more.

We've argued before that generalized artificial intelligence is generally unprofitable (and maybe impossible), but there are some real-world examples of just how hard it can be for A.I. to get competent at even very narrow tasks. For example, you'd have no trouble asking your friend for a restaurant recommendation, but it's really difficult to teach A.I. to perform the same task well.

Everyone from Elon Musk to the late Stephen Hawking to an entire research institute are warning about the dangers of an A.I. apocalypse, where some real-life version of SkyNet or HAL 9000 will rise up to wipe out pesky human life. This is probably alarmist, not just because general artificial intelligence like we see in the movies may be impossible, but because -- for the foreseeable future -- there's no money in it.

When our demo prospects ask, "where's the A.I.?" in Talla, what they really mean is, "where is the magic that I didn't think regular software could do?" In truth, A.I. is all over Talla today, but we have plans to create a "virtual managing editor" in Talla that will feel pretty magical -- and it's coming soon.

One of the most common reactions when we demo Talla's solutions to prospects and customers is, "this is great, but where is the artificial intelligence?" The short answer is "everywhere," but we understand the confusion, so let's examine how Talla's knowledge base employs A.I. software.

Talla is the knowledge base that manages itself. We’re excited to announce the launch of Talla’s smart knowledge base for automating content management at your company. Talla automates keeping your information up-to-date, relevant, and organized, so you don’t have to. Your company’s knowledge is accessible through chat, giving users a quick and easy way to find what they need.   

Knowledge base software is designed to capture, organize, and publish any information that you (or your company) uses on a regular basis. Given that we live in an age where we all produce ever more information, and that information is ever more critical to our (and our businesses') success, knowledge base software is rapidly becoming indispensable.

The most important thing to understand about search engines is that there is a difference between being precise and being accurate, which is to say there's a difference between being correct and being helpful. If your knowledge base can't make that distinction, it will have limited usefulness to your organization.

For almost a decade now, the "buyer's journey" has been the lens through which B2B marketers view their customer. The general concept is that the typical B2B buyer does a significant amount of research before engaging with a seller, and the framework makes it easier to map content of various types to the stage of buyer research. But artificial intelligence has thrown a wrench into the buyer's journey.

Talla's own Chief Data Scientist, Byron Galbraith, made an appearance on the A.I. in Industry podcast to discuss why your knowledge base needs artificial intelligence. For those of you who read faster than you listen, here's a quick rundown of the topic.