Knowledge base software is designed to capture, organize, and publish any information that you (or your company) uses on a regular basis. Given that we live in an age where we all produce ever more information, and that information is ever more critical to our (and our businesses') success, knowledge base software is rapidly becoming indispensable.
The most important thing to understand about search engines is that there is a difference between being precise and being accurate, which is to say there's a difference between being correct and being helpful. If your knowledge base can't make that distinction, it will have limited usefulness to your organization.
For almost a decade now, the "buyer's journey" has been the lens through which B2B marketers view their customer. The general concept is that the typical B2B buyer does a significant amount of research before engaging with a seller, and the framework makes it easier to map content of various types to the stage of buyer research. But artificial intelligence has thrown a wrench into the buyer's journey.
Talla's own Chief Data Scientist, Byron Galbraith, made an appearance on the A.I. in Industry podcast to discuss why your knowledge base needs artificial intelligence. For those of you who read faster than you listen, here's a quick rundown of the topic.
There's a lot of misconceptions out there about AI and what it's capable of doing. It isn't magic, but it can produce amazing results for your business.
In short, AI makes systems capable of adapting and improving processes and situational responses over time. You've likely already had AI improve your everyday life with things like personalized movie suggestions based on your past viewing habits or when your phone's map app seems to know when you're about to drive home. When things just seem smart or personalized just for you, that's usually because of AI working behind the scenes. Now it's time to apply that same intelligence to your business.
We recently launched an ebook called "Bullshit, Hype, and a Little Bit of Magic: How To Make Sense of It All When Buying A.I. Products." Today I want to take a quick tour of Talla to understand where we stack up against our own analysis.
At Talla, we build products that help people find and make use of an organization’s internal knowledge. While we've already implemented technology for enterprises with models that are successfully in production, we continuously experiment with different data and methods that have less certain outcomes. In my talk at the Machine Learning Conference, which you can watch below, I shared what happened when we experimented with using chat data for issue detection and matching.
In the last three decades, technology has transformed the way businesses communicate and collaborate, streamlining the processes to get crucial information from one team to another. But technology isn’t staying stagnant. The evolution of information sharing has progressed from email to chat, and is continuing to elevate internal business teams to the next level: artificially intelligent information-sharing platforms.
You’re getting buried.
Your colleagues bombard you with emails, chats, and shared folders. Initial versions of documents are lost and never found, so you’re shared on variation after variation of the same document on the same topic. Your inbox – and your mind – are overwhelmed.
You may have heard that artificial intelligence (AI) is disrupting the technological landscape nowadays, but what does that really mean? AI enhances the way your business creates internal content. When every section of your knowledge base is annotated (in other words, labeled or tagged) AI can pinpoint relevant information for every person in your organization, in addition to suggesting content that should be created and maintaining fresh, updated knowledge.