The most popular platform that Talla customers use for ticketing is Salesforce ServiceCloud. The increasing demand from customers for a fast and accurate support experience means that many companies that use Salesforce CRM have moved to ServiceCloud to consolidate customer information for a better customer experience.
For as long as there are businesses with customers, there will be a need for customer service teams -- but what your customer support organization will look like in the future will be heavily influenced by artificial intelligence and software automation.
Case deflection will be far more proactive in the future, as automation software will monitor customer usage of your products and services and detect problems as the happen -- perhaps even before the customer notices a downgrade in service or performance. This automation system will reach out to the customer itself -- via chat, email, autmated voice calling, or contacting their smart-speaker -- to advise on how to solve the problem without needing to search for advice in your FAQs or contact your support team.
Information is critical to the success of any modern business, so it's no surprise that many companies are enticed by enterprise support tools. These tools, however, are often a band-aid to a larger information organization and curation problem -- one that modern automation tools are better disposed to solve than old-fashioned search software.
Support case deflection is the art of empowering your customers to troubleshoot their own support issues without having to actually engage with your customer support teams. While case deflection is inarguably a cost-saving practice, it isn't an optimal experience for your customers. The real goal should be case prevention -- solving your customers' problems before they even need to contact you.
Today, we’re excited to launch our Customer Assist product to help businesses automate self-serve support by using Talla to answer support tickets directly on their site. With Customer Assist, end customers interact directly with Talla, giving them the power to get immediate, accurate answers to their support inquiries.
Let’s start with a moment we’ve all experienced. You’re having an issue with a company’s product. Whether it’s your cell phone, your bank account, or Starbucks mobile account. It’s safe to say you’re not happy, and you’re definitely not over-the-moon-excited to call or chat customer support. You probably don’t have much time, and you’re picturing yourself being shuffled from automated recording to automated recording, eventually screaming into your phone, “Speak to a rep-re-sen-ta-tive!”. Long story short, you want your problem solved as quickly and painlessly as possible.
It's the difference between a map and directions, between a recipe and a meal, between sheet music and a song. That's the difference between search results and a real answer to a question, and that difference matters a great deal to customer support teams.
We've written previously about why allowing AI to capture the "tribal knowledge" of your customer service teams is critical to deriving value from your artificial intelligence solutions, but the value of this practice goes beyond just optimizing customer service. Allowing AI to capture and quantify your "unwritten rules" has wide-ranging benefits for your entire business.
According to Forbes’ Predictions For Customer Service In 2019, the two most important things for customers today are convenience and speed. With that being said, the prediction that 2019 will be a record year in AI investment for customer support comes as no shock.