If the marketing hype is to be believed, artificial intelligence will soon be able to completely replace your entire customer support team, yet somehow no AI solution is out there causing massive support headcount reductions at any major business or agency. As it turns out, current-generation AI is really good at exactly three things, and none of them is replacing an actual human support representative.
Bad software is a waste of money, but the worst software hurts revenue -- and a bad knowledge base solution can be the worst software of all because it costs you money in ways you can't easily see. And, frankly, most knowledge base solutions on the market today turn out to be secret cost centers.
Artificial intelligence can change that.
Savvy Customer Success teams can spot customer churn before it happens, provided they have access to all the systems where the early signs of customer dissatisfaction may hide. Modern A.I. tools can scale up this hard-won skill so even the most novice Customer Success teams can prevent churn and keep clients happy.
First impressions matter, which is why Customer Success Teams are crucially important to the success of your company. They are often the first non-salespersons your customers meet, and they make sure that customers are satisfied and, well, successful with your solution.