Talla Company Blog

Every time a sales representative responds to a prospect with the words "I don't know," your knowledge base has failed. While most knowledge base solutions aren't designed to explicitly support sales teams, there are still steps you can take to optimize your knowledge base content for sales success.

Your sales, customer success, and support teams are at the front line of your business. They interact with prospects and customers on a daily basis, and those interactions can determine whether a customer purchases (and keeps purchasing) your product or service. Their main tool for driving revenue and decreasing churn is information. And how quickly they can access accurate information has a direct impact on your bottom line. Unfortunately, often times a company’s existing knowledge base is making their teams job harder.

This is the first in a series of Talla customer spotlights highlighting the real ways that companies are using AI, chatbots, and automation to make their employees more productive, generate more revenue, and decrease costs. We recently spoke with Botkeeper CEO Enrico Palmerino to learn more about how they use Talla to do just that.

No matter your industry or role, you’ve heard a lot about the promise of AI

You’ve probably also seen vendors that have added an AI message on top of their existing solutions — vendors have been hyping its capabilities for years, and it is difficult to parse truth from, well, BS. Sales is no exception, legacy applications have been given a quick AI makeover.

Accurate and complete sales documentation is critical to closing deals, but capturing all the data that sales teams need is a complex, time-consuming job that is too-often neglected. Artificial intelligence is ready to step in to ensure that a sales representative never has to jeopardize a sale by saying, "I don't know."

Chatbots are being sold as the artificial intelligence cure-all for every business problem under the sun -- except sales. No one seriously believes that A.I. can replace actual humans when it comes to closing the most complex (and profitable) sales deals.

Sales enablement is the term of art for all the data and content available to your sales team to help them close deals - and your knowledge base is holding them back. But, with the addition of some modern artificial intelligence tools, your knowledge base could help, rather than hinder, your sales enablement program.